talked about tools to attract prospects and customers.
But, as a small business owner…
…is it important?
That’s the question we’re going to answer by the end of this post.
Let me start, with a little context:
YouTube is the second largest search engine in the world. The number one search engine is Google, but the number two is YouTube.
The demand for videos is THAT massive.
That is not including Facebook who protects that by 2020, all the content on their platform will be video – consumed on a mobile device.
(Let me just point out that 2020, isn’t that far away.)
To top it all off, Cisco, the world’s largest computer networking provider, has predicted that by 2019, 80 percent of all consumer traffic on the Internet will be videos.
In other words…
If you don’t get started with video marketing, you’re going to be left behind of your competition.
Having said all that; I have good news and bad news, and if you like me, you’ll want to hear the bad news first.
So here it goes.
Whether you like it or not, you’re a multi-media company.
That’s the bad news.
When hearing this, many my clients say “hey, wait a minute. I didn’t start my business to do multimedia”. Well, most of us didn’t. The market itself is demanding multimedia.
Ok, now for the good news.
(Keeping in mind that you are a multimedia company)
It has never been easier to produce media than it is today. I mean, I know that many my readers have been in business for at least a few years, and we certainly didn’t have all these tools 15 years ago, right?
For example, I started my first business in 1995. We had a business card, a brochure, a Coke, and a smile. That was it. That’s all we had.
Now you have Twitter, Snapchat, YouTube, Periscope, Instagram, Google, Facebook, LinkedIn, and they are all hungry for videos.
So, why do people say video marketing is important?
It’s just how the game is played now.