So do we do?
We hire a website designer. Someone that is highly qualified and who has built beautiful websites since the dawn of the internet.
We hire a geek. A technological wizard who knows the ins and outs website coding.
Then we think to ourselves…
“This person knows what they’re doing. They’re qualified.”
“Look, they even went to school for computer design or something.”
“I’m sure they’ll build something great…right?”
Sure, they probably do have degrees in design or are experts in Java, PHP, CSS and all those coding languages.
But, here’s what will happen:
If you hire a designer, they will go and build you a beautiful Web site. I mean, it will be stunning.
Then, you’re going to go home and you’re going to scroll to your heart’s desire. You’re going to look at it, click on all the pages, and be happy with your pretty little website.
After a while, you’ll realize that didn’t work. Wait. It didn’t get leads. It’s not converting people…
Whereas, if you hire a geek:
You’ll get a high tech, and practical website. It may have custom Artificial Intelligence in it’s contact forms that recognize if the viewer is on a mobile or laptop and change the form accordingly, and it will have all the analytical metrics you could imagine.
That’s it, right?!
Finally, with this high tech online gizmo, you just know that people are going to interact with your Web site. This time it’s going to work!
It doesn’t work either.
We spent all this time building this amazing techno piece of art with all that smart integration, but still don’t get leads.