The Top 3 Most Shared Types of Content

Man in Super Hero Type Outfit Holding Up 3 FingersThe Top 3 Most Shared Types of Content

Wondering what kind of content you should produce for your business?  Then, this article will help you. Today, I am going to share the three most shared types of content on the internet. But, this is not just some random French marketing expert’s opinion…

The Big 3 types of content I am going to share with you are proven to get shares after studying millions of pieces of content from around the world.

(That’s a lot of cat videos)

Let’s go.

The 3 Most Shared Types of Content

As you may have guessed by now, there are 3 types of content get the most shares.

The first one is:

1. Awe-Inspiring Content

This kind of video, meme or article makes you cry like no one’s watching or goosebumps of delight. This is content we have all shared.

Like, the super excited Labrador greeting their owner coming back from a tour of duty

Or, the little girl that beat a debilitating congenital disability to go on and earn the Golden Buzzer on America’s Got Talent.

Awe-inspiring content makes up roughly 30 percent of all the shared content on social media. The issue is that it is difficult to manufacture or replicate for most business owners.

If you do have a tear-jerking or soul-lifting story, by all means, leverage it.

Watch it again here:

#2. Funny Content

The second type of content we all love to share is the funny or entertaining kind. For example, this is why Grumpy Cat memes and the Gangnam Style video became worldwide sensations. Millions of people clicked the share button precisely because it made them laugh and they felt entertained.

If you have good comedic timing or an entertaining personality, this is definitely something worth trying. Especially seeing that fun, and entertaining content make up 20 percent of all content shared online.

Although many business owners feel that it’s hard to come up with sidesplitting content that is relevant to their products or services…

…it IS possible, even for the dullest of products.

In fact:

We will soon show you how one “boring” bathroom product created a viral video that got them over 30 million views by combining both entertainments with…

Watch it again for a good laugh:

#3. Utility Content

The third type of content that attracts the most shares is material that offers utility. This simply means that it provides some sort of useful value to the viewer.

Think of tutorial videos, educational infographics, and in-depth written how-to guides.  The great thing about utility content is that, not only does it command over 20 percent of all content shares, it is also something that almost any business can do.

Utility content is especially effective for industries which require at least some level of customer education, such as lawyers, financial service providers, or manufacturers.

What’s even better, is if you can combine utility, with entertainment.

Squatty potty, a company that makes plastic bathroom products that alleviate constipation, did this with their unicorn poops ice-cream video (they have over 30 million views!).

Watch this video and discover tips with video marketing:

Where to Start:

It’s great knowing what kind of content gets the most shares, but where can you start when you don’t even know what people are looking for?

Here’s a tip for you:

Go to the website, and type in any of your industry’s keywords. You will get a list of all the questions people have around that keyword.

Then, if you want people to share your content, you have to go and create it first. To find the best content medium for your business can take a little practice, but here are a few you can get started with:

  • Videos
  • Infographics
  • Blog posts
  • Animated videos
  • Webinars
  • White papers
  • Tweets
  • Memes

Which one do you like to use the most? Or maybe it’s not on the list? Let us know in the comments section below.


Need help with your marketing strategy?

Hey, I’m Antoine Dupont. I’m committed to making your business grow. My only question is, will it be yours?



Katapult MarketingThe Top 3 Most Shared Types of Content