First; What Not To Do.
So, if we look at the following website from this point of view:
We can see that, from this from this standpoint; this dentist’s website isn’t well built at all. It doesn’t tell us anything about thriving and surviving in a context of a dentist.
It certainly doesn’t help me to conserve calories. Because I’m trying to figure out what I’m looking at here. I don’t even know what this is.
If I hadn’t told you that it was a dentist, would you have known?
For someone looking for a dentist, a brief glance at this website would cause a headache to go with their toothache. So, this is clearly not the way to go.
And, then all these people say things like;
“We have a beautiful site with lots of information about who we, are which is good.”
These are the same people who put their mission statements and vision statements on their about page, or worse, their homepage.
The problem with this approach is that it’s way too wordy to do that. Nobody is going to read a site like this. I mean, really…
Nobody is going to read this.
Even the guy’s wife would probably tell him that she had read everything on his beautiful website when she hadn’t even bothered. She may have just glanced at it and said;
“Good job honey.”
This is pretty much what a wordy site is going to leave us feeling.
It is not the way to go.
Now, one of the things I want you to understand is that human beings spend 30 percent of their time daydreaming.
So, we have to ensure that our website does not take them into one of those daydreams cause then they’ll never take action.
Looking at that last dentist’s website, I can say that it’s the perfect recipe to get people daydreaming; wondering when the last time was that they went to the beach or where they should go on holiday next. This is exactly what we want to avoid.