Never ever ever use a carousel in the header of your homepage.
So why is it such a bad idea to use a carousel?
Well because you and I have zero patience and let’s be honest: have you ever gone to a website and clicked on all the carousel look at all the pictures?
I sure haven’t
All the data in the stats that we have available to us it shows that 80% percent of all people never look past the first slide.
So, in other words, you’re spending an enormous amount of time coming up with 5, 6 sometimes I’ve seen 10 slides on the home page and nobody’s gonna watch it.
Don’t do it!
One single image with a nice title, a call-to-action is really all you need you don’t have to bother with all those images and the carousel.
Nobody is gonna watch it anyway.
Ask your visitor to interact with your website.
So how can you do it on your website?
Well you could have a form “ask a quote” or “download a white paper” or “calculate the price” on a product or service.
So ask people to interact with your website not just read and watch stuff but ask them to do something.
(source Formidable Forms)
Have clear and precise call-to-action
I can tell you the number of websites I go to they have a button like “Learn More” or “Contact Us”
This is not clear and precise. It’s very broad it’s not really appealing.
What do I mean by being a clear and concise “call-to-action”?
So for example, if on your website you want people to call you and schedule a consultation then the call to action should be: “Call Today For A Consultation”
That is clear and precise. People know exactly what they’re supposed to do and exactly where they’re going to get out of that call-to-action.
And if the way to interact with you is by getting a quote then you should have a button that says: “Ask For A Quote”.
Let’s make that button a little bit better.
Let’s make it “Get A Quote”
See that is a lot more direct that’s a lot more precise.
You’re going to get a quote and if you want to make that even better, make it “Get Your Quote”
It implies that is going to be there for not just anybody else’s quote but their quote and if you want to make that even better better better is:
“Get Your Quote Today”
It’s clear it’s precise they know exactly what they’re going to get and what they should be doing.
Less is more
Here’s the deal: nobody and I mean nobody reads the text on your website.
Look at your own behavior when you go to a website…do you read every single paragraph on the website? do you go into the about page and then read all the things?
Try to use bullets as much as possible.
People want the cliff-notes about what they’re going to get, what your service is about, and one of the best way and the most effective way to have bullets is with a little green checkmark.
For some reason, we have seen them being a lot more effective than just the regular bullet.
So use green check mark bullets and a lot less text.
Make sure you have your call to action in multiple formats, in multiple ways all over your website.
Look, you may have a very long homepage and people may decide to take action early on but they may actually decide that halfway through or all the way at the end having only one call to action is not a good idea.
Have it multiple time, in multiple places, and in different format
So you can make sure that people are going to take action when they are ready to
There are multiple ways that someone may want to engage with you and you need to provide them all of that information on the home page.
So they can pick the one that works for them.
If you implement those five easy tips this week or this month I can guarantee you that it will improve the conversion on your website and you’ll get more leads.