The grandma test is when you show your grandma your website and then ask her a few questions afterward. If she can answer the questions accurately…Congratulations! Your website has passed the grandma test. However, if she cannot answer your question; you have failed (oh no!).
If you want to make your website do its job of attracting and converting visitors….You first need to understand these two vital human motivations all your visitors will share. Number 1: At the basic level – from our reptilian brain – we all want to survive and thrive.
Let me start by saying this: We have collectively wasted a lot of money on Web sites. I mean…Over the years, we have wasted a lot of money on stuff that didn’t work. The reason why is? Because, you know, we’re trying to get some leads. We keep trying to generate new leads with our site.
Let’s talk about framing and lighting. Framing and lighting are two of the core elements of a good setup for video production. In fact, just getting these two aspects right, can mean the difference between a crisp, professional video and a quickly forgotten dud.
We all love success stories. They help us to see how someone else was able to achieve things we want to and learn how to do it successfully too. Personally… I love reading stories of how others have gained thousands of views for their business using video marketing. They always inspire and motivate me in
Did you know that 85% of all video views on Facebook are silent? What I mean is that the majority of people are watching videos with the sound on mute. I’m sure you’ve done it. I do it all the time too. Like, when I’m lying in bed with my wife who is reading a
“I know I should be making more videos, but what kind of videos should I make?” Someone asks me a question like this at least once a week. So what’s my answer? I’ll tell you. But first… Video marketing is the most potent marketing tool available to us in this day and age. And, it’s
You’d be surprised how little equipment it takes these days to get started with video marketing. In fact… You may already have everything you need in your pocket. In this article, We will look at the video marketing equipment you need to get started. Let’s start with a video equipment package for the technology phobic.
It may feel foreign at first… But once practice a few times with a script, it will become natural to you. Scripts are great. They provide us the ability to share well-polished and tested stories, giving a better chance of success too. That’s why we recommend using scripts for your video marketing campaigns.
Spoiler Alert!, do I think video marketing is a powerful tool? Definitely. So why don’t more people do it? Here are some of the biggest excuses I hear: “I don’t have the time.” “I don’t know how.” “I don’t have the right equipment.” “I’m not good on camera.” “I’m too old to be making videos.”
There are so many contradicting opinions about how long your videos should be. Some people say longer content wins; other’s say it has to be a minute or less. Overall, the commonly held belief is: “Your video has to be under two minutes long to be successful.” But, it’s a complete lie. It’s a myth.
Video marketing is perhaps one of the most talked about tools to attract prospects and customers. But, as a small business owner… …is it important? That’s the question we’re going to answer by the end of this post. Let me start, with a little context: YouTube is the second largest search engine in the world.