“I know I should be making more videos, but what kind of videos should I make?” Someone asks me a question like this at least once a week. So what’s my answer? I’ll tell you. But first… Video marketing is the most potent marketing tool available to us in this day and age. And, it’s
You’d be surprised how little equipment it takes these days to get started with video marketing. In fact… You may already have everything you need in your pocket. In this article, We will look at the video marketing equipment you need to get started. Let’s start with a video equipment package for the technology phobic.
It may feel foreign at first…But once practice a few times with a script, it will become natural to you.Scripts are great.They provide us the ability to share well-polished and tested stories, giving a better chance of success too.That’s why we recommend using scripts for your video marketing campaigns.
Spoiler Alert!, do I think video marketing is a powerful tool? Definitely. So why don’t more people do it? Here are some of the biggest excuses I hear: “I don’t have the time.” “I don’t know how.” “I don’t have the right equipment.” “I’m not good on camera.” “I’m too old to be making videos.”
There are so many contradicting opinions about how long your videos should be. Some people say longer content wins; other’s say it has to be a minute or less. Overall, the commonly held belief is: “Your video has to be under two minutes long to be successful.” But, it’s a complete lie. It’s a myth.
Video marketing is perhaps one of the most talked about tools to attract prospects and customers. But, as a small business owner… …is it important? That’s the question we’re going to answer by the end of this post. Let me start, with a little context: YouTube is the second largest search engine in the world.
Ok, so you’ve researched your content, made a script, gotten your lighting and sound right AND filmed your video. Now what? It’s time to promote and grow! Obviously, the first place you should upload your video is YouTube (#1). Sometimes people will ask me: “Can I put it on Vimeo, or Wistia or somewhere else?”
Maximize your ROI with hyper-engaging videos that net conversions and sales Why did John F. Kennedy win the Presidential election in 1960? Because the Presidential Debate against Richard Nixon, for the first time ever, was televised to the nation. Those who’d seen the debate on TV declared Kennedy the winner, while those who’d listened on
YouTube Marketing: 4 Pro Tips to Optimize Your YouTube Channel If you are wondering how to optimize your YouTube channel, then this article is for you. I am going to show you the four channel optimizations real YouTube professionals do to ensure their target audience finds them. Let’s go. So, by now you have created
The Top 3 Most Shared Types of Content Wondering what kind of content you should produce for your business? Then, this article will help you. Today, I am going to share the three most shared types of content on the internet. But, this is not just some random French marketing expert’s opinion… The Big 3 types of content
Facebook Wi-Fi is a H.U.G.E. new opportunity for small businesses to use their social media marketing to connect with existing and new potential clients. The best part. It allows you to: Increase your customer retention
Navigating Facebook vs. Google Adwords pay per click campaigns can be hard. I know! There are so many details to keep in mind: Ad types, demographics, offers, sales copy, timing, keyword cost, retargeting, etc… … Not to mention the landing page! And looking online for advice can take hours (let’s face it - years) too.