Mobile devices are rapidly overtaking desktops and laptops for Internet browsing, socializing, and shopping. Almost every company on the planet needs to have an active website these days. With this increasing use of mobile devices, it is becoming imperative to have a mobile responsive website.
If you are still hesitant about talking with your web design company about this step, here are five reasons why your website should be mobile responsive:
- Your website needs to look good on any device a person might visit it on. Visitors expect a website to look good whether they are viewing it on a PC or their smartphone. When a visitor finds that the website doesn’t work well on a mobile device, they are less likely to come back to that site, even if they are using a laptop or PC at another time. Responsive web design can make this happen.
- Google says so. Back in June 2012, the big search engine enterprise made the recommendation that websites convert to mobile responsive design. Google says it will not help in search engine rankings. However, they do say that some websites have lost search engine ranking because search bots detected configuration errors related to displaying on smart devices.
- By 2015, consumers will do over 50 percent of their searches on a mobile device.Today, that number is somewhere between 30 and 40 percent. You want your website to rank just as high on mobile device searches as it does on searches done on laptops or desktops. By converting to mobile friendly design, you will position your company to rank as high as possible for any kind of search a consumer makes.
- People can access all your content from anywhere they are on any device they have. All text, videos, audio, and images need to be mobile friendly. During the build process with the web design company, someone needs to review all content and make sure it displays well on the smallest smart phone screens and the largest computer monitors. Remember this. When people find even part of a website non-mobile friendly, they are more likely to go elsewhere.
- If you offer a mobile-friendly website, you will increase the amount of time people are willing to spend on your website. Because your site is attractive to people using all types of browsing devices, you will see people staying longer. That increases the chances of them wanting to become a lead or a paying customer. Any problems will stop their visit and make them less likely to return.
Mobile responsive design has moved from optional to mandatory for most businesses. If you have not converted your website yet, you need to speak with your web design company about making the transition. The company can program your current website to be more mobile friendly. Ideally, though, you will schedule a redesign that will bring all the functionality of a mobile responsive design forward. That is the smart way to add this kind of functionality.
Don’t hesitate in making the change. Your customers are expecting more and more from the companies they do business with. Don’t be left behind.