- How often do you visit the organization’s website?
- Are you an Organization member?
- Please rank the three professional roles below as they apply to your professional identity.
- How would you rate the following aspects of the organization’s website? (rate 1-10)
- Search
- Visual Appeal
- Ease of Use
- Organization of Information
- Value of Content to Me Professionally
- Member
- Customer Portal
- What do you like most about the organization’s website?
- What do you dislike most about the organization’s website?
- What features or improvements would you like to see?
After you have collected all the answers, the redesigning of your website will be much more focused on what’s important to your members.
I can’t emphasize this enough.
I would also recommend that you have a brainstorm with the key players in the Website Redesign Team and produce answers to the following questions:
1-What are the top 3 types of visitors coming to the website?
If you know who they are, it will help you design the website around them. Be as specific as you can: i.e. male/female, age, geographic location, job title, etc.
That’s not all.
2-What are the top 3 things those visitors do when they are on the website?
Data doesn’t lie. You should now have some form of traffic analysis (Google Analytics) to tell you what your visitors do when they are on your website.
Look at the last 18 months and sort by “Top Pages Visited” and there you have it. Do not count your Home Landing Page as #1, of course, it should get the most visits, it’s how they enter the site most of the time, look at the top 3 interior pages.
Also look at the Top 3 Exit Pages, which will show you what page they were on when they decided to leave.
3-What are the top 3 things we need them to do on the website?
This is really key because if you really compare what you’d really like them to do with what they are actually doing, there’s usually a gap.
Now you can’t force visitors to do what they don’t want to, but you certainly can invite them to see more of what’s important to the organization with great calls-to-actions.
Bottom line
Website redesign can be a lot more work than you had anticipated, but if you plan and strategize the process, you’ll knock it out of the park on your first try.
Now, let’s hear from you – Post your questions below and we’ll reply to you
I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.