Promoting your business successfully online requires the SEO strategy experts at KATAPULT Marketing. Maintaining a website, creating relevant content and driving people to your products and services requires competition research that evaluates numerous factors. With so many businesses online today, making your company stand out and gain top ranking in Google searches involves understanding what your competitors are doing online. It can be challenging and time-consuming trying to conduct and understand this research on your own. A thorough examination of your competitors’ online marketing portfolio from KATAPULT Marketing provides all the information required to create a successful SEO strategy. There are many aspects of a quality SEO strategy and when examining the competition, KATAPULT Marketing evaluates all of these aspects. These elements include whether the competitor has a blog, how often they post on that blog, topics they cover and how they create their most effective content. Along with evaluating blog content for competition research, KATAPULT Marketing examines additional types of content including tutorials, eBooks, webinars, infographics, and videos. By studying and learning from your competitors’ content, targeted keywords and what earns backlinks and social sharing, KATAPULT Marketing develops the best SEO strategy to bring your company website to the top ranking in Google searches.