Google is without a doubt one of the most popular search engines out there. Originally, it was a small project started in a server comprised entirely of lego blocks, but it has grown and adapted to the changing technology over time. Unlike many of its other counterparts, it has adapted well to the move to mobile devices and remained the king of the hill, so to speak. There are many apps on the store today, all of which claim different levels of popularity, but it should be no surprise from those who read Admin eSolutions that Google Search is 4th most popular app in the store. The revelation came shortly after ComScore released the 2015 US Mobile App report that serves to analyze the popularity and locality of mobile applications.
Google is without a doubt one of the most popular search engines out there
Where does Google Stand?
There are of course several other apps on the store getting attention like Snapchat, Pinterest, Instagram, Facebook, etc., but should it really shock anyone that they aren’t getting nearly as much attention as Google Search? There is nothing quite like a good search engine, and the public is doing a great job of proving that time and again. While there are other search engines on the market, it cannot be denied that Google has beaten them out ten to one.
Right now, Google Search has managed to be the ONLY search app on the market that falls nicely within the 25 most popular apps, and it shows no signs of slowing down. In fact, it is growing at a nice rate of 16% per year, with Facebook and Google Play as its only competition.
Ever Present on the Home Screen
Something to note is that Google play is not just a ‘download and forget’ application, so these numbers are not arbitrary by any means. In fact, Google Search is on the home screen of almost 30% of mobile phones, and the only reason it falls behind Facebook at all, is the fact that the app isn’t being used for extended period of times. It only accounts for about 1.5% of the time spent on all mobile apps, but really, how much time can a person actually spend searching anyway?
Google Search is on the home screen of almost 30% of mobile phones
Sharing the Glory
As far as those statistics are concerned, Facebook holds 21% of the usage market with Pandora Radio and Youtube trialing closely behind. Other applications, perhaps games or other third party programs take up around 41%.
It’s impossible to tell where it might be in the next few months, but we know that the future of Google is bright.
Facebook holds 21% of the usage market with Pandora Radio and Youtube trialing closely behind