We get asked plenty of times: what is SEO, and is it really necessary? All common questions, and we would like to clear some of them today.
First things first, what is SEO?
SEO (Search Engine Optimization) simply said is the process of getting websites seen on search engines such as Google or Bing. For instance, when you type “West Palm Beach SEO Services” and in as little as .00001 seconds, a list of websites show up, that’s SEO. Basically, SEO is the “science of getting found on search engines.” (You can call us Dr.SEO from now on). Being ranked #1, or first on the search engine listing, is gold and everyone’s goal.
But why? Why is it so important to show up first? You have great products or services, and you’re pretty good at it, too! You don’t need to work a full day on SEO trying to show up #1 on Google when people already know who you are, right?
Well, though we do believe you offer amazing services/products, and your clients know and maybe the guy who drove by your store, too; but what about Sam, living 3,000 miles away from you? You see, Sam has been looking for unique wedding invitations for a while and she hasn’t found THE wedding invitations she wants where she lives. Desperately, Sam goes to, you guessed it, Google. As she begins typing “wedding invitations,” an entire list of vendors
show up. They’re all pretty good and starts contacting these folks; your competitors not you. How can she know you’re there, offering unique and authentic wedding invitations if you’re not showing up?
You see, SEO is more than just keywords, it’s a marketing tactic. SEO gives you visibility; it helps others get to find YOU. One thing is to be reached out by word-of-mouth, and another thing is to receive leads from people all over.
This is why SEO is worth the investment and time. SEO is a very powerful tool and it needs to be taken seriously like yesterday.
Of course, a lot goes into SEO, and I can see all the questions that you’re thinking about now, but first thing’s first, and now you know the basics of what is SEO and why it’s needed. So, are you ready to get known? Drop us a quick line here, we’re happy to help you.